Group Advertising – Multiple Sellers Ad All sellers on Etsy want to advertise, but sometimes the cost of online ads turns sellers off.  Ever thought about joining with other Etsians to place an advertisement together?        

Wordle – Playing With Words “Wordle” is a new application that allows you to create “word clouds” using text. This is a fun tool to help your marketing plan for selling handmade. Simply go to www.wordle.net and click on “Create”.  From there, either put in...

Tips From A Pro – PaxtonsPhotography Wow – look at these photographs! Etsy seller, and phenomenal photographer,  Shannon Paxton recently shared her photography tips.  We are excited to post them for all the HandmadeMarketing.org readers!        

Keep It Local –Get Press in Your Community Many Etsy.com sellers have a hard time connecting with buyers right away on Etsy. If you are looking at the number of sold items you have on Etsy and feeling a bit discouraged, take your shop to the streets – literally! HandmadeMarketing.org received some...

Gift Givers – Post Items Geared Towards Giving Etsy.com shoppers love the website – the idea of “buying, selling and living handmade” and the connection to Etsy sellers all over the world. It would no surprise to Etsy sellers that shoppers will often give Etsy items to friends, neighbors, family...

Who Are You? – Use Your Profile to Drive Sales It may surprise you, but some potential buyers may be more interested in who you are rather than what you sell.  A well-written profile may be the missing link to boosting sales for your shop.        

Blog Post Ideas – Keep Your Etsy Blog Fresh Not too soon after starting a blog, many bloggers feel a bit bound by the task of posting. If your Etsy shop blog starts looking a little bare, try out a post topic courtesy of our HandmadeMarketing.org team:        

Item Descriptions – Think Unique It can be tempting to find a great way to write item descriptions and stick to the same format for every new item.  However, in the word of search engines (Google, Yahoo, MSN, etc.) content is king and unique content will get your far – and fast! When adding new...

Alchemy – Match Your Craft with Buyers “Alchemy” is an Etsy.com tool that is often overlooked by Etsy sellers. Alchemy is where buyers can post requests for custom items that they can’t find listed on Etsy.com shops. Once the post is up on Alchemy, sellers bid to make the item. The idea is that...

Who’s My Buyer? – The Basics Many sellers on Etsy.com are trying to extend their shop’s reach well beyond, well, their shop’s reach. One question our HandmadeMarketing.org team likes to pose to sellers should be relatively simple to answer: Who is your potential buyer? Many Etsy...