Do The Footwork – Look to Bloggers for Press Thanks to Tara Gentile from HandmadeInPA, we now know how to “Do the Footwork – Make Your Own Press” by writing press releases.  In another tip submitted by Tara, take what you have learned about being pro-active about press and contact...

Blogging Tips – HiP Blog Challenge (Part 2) When Tara Gentile, from HandmadeInPa.net, told us about her new series, the “HiP Blog Challenge”, we were excited to share her ideas with HandmadeMarketing.org readers.   “This is a four part series – with a new post every Saturday in April,”...

Celebrate “Etsy Day” – April 24, 2009 HandmadeMarketing.org was excited to see a thread posted by Etsy seller Schugirl in the Etsy.com forums.  The seller is coordinating an unofficial “Etsy Day”.  Here are the details: When:  Friday, April 24th Where:  The seller hopes...

Close The Sale – Bring Your Shop With You Vanessa, who runs both an Artire and Etsy shop (SalvageNation) has a great idea for taking your handmade items “on the go”. Vanessa thinks a digital frame keychain is a small investment with a big return, especially for handmade sellers.  This...

Google Analytics – How To Use The Data In the past, a website’s success was measure by the number of “hits”.  However, thanks to Google, we know have many ways to measure the success of a website. The Google Analytics’ “Site Usage” section tells the number of...

HiP Blog Challenge – Between Posts Tara Gentile, from HandmadeInPa.net, has been sharing blogging tips from her new series, the “HiP Blog Challenge”.   After enjoying part one of the series (and before posting part two), we wanted to know more about Tara’s thoughts on blogging:        

Etsy Mini – Bite-Sized Way to Connect with Buyers “Etsy Mini” is a great marketing tool created by Etsy to allow sellers to show items in their Etsy shop on website that are not affiliated with Etsy.com. Our HandmadeMarketing.org team suggests looking into Etsy Mini for your shop, or your...

Featured by Martha Stewart – KZM’s Press Opportunity After hearing about handmade artisan Karley Ziegler Mott’s feature in Martha Stewart’s “Body + Soul” in October 2008, we were anxious to hear how Karley snagged the press. KZM Facial Care Boutique products can be...

Flickr – Market Your Item Photos After reviewing the basics of Flickr, here is how you can implement Flickr into your handmade shop’s marketing plan: Drop Your Shop Info.  There are several ways to drop your shop name while making sure to respect Flickr’s use policy.  Consider using...

What is Flickr? – The Basics Have you utilized Flickr to showcase your handmade items?  Etsy seller Noica from Noa Brumberg thinks Flickr is a great way to market her Etsy products.  “If you have the time and knowledge, make a small movie or animation to go with your product,”...