Stories and Quality – Details Sell Handmade Online Janet Bocciardi, crafter from the website Honey from the Bee, shared her thoughts on why she thinks a good story and attention to quality help potential buyers have a memorable experience. “What makes your pair of chalcedony earrings different...

Communicating with Shoppers – Damage Control HandmadeMarketing.org reader Krystal Hosmer recently shared a blog article with our editors.  This article focuses on damage control and how to handle a disaster. Krystal has been selling handmade online since the middle of 2008.   She sells on both...

Selling Price Point – Cutting Prices in a Recession Although the Internet allows handmade sellers to sell their products to anyone, anytime, and anywhere around the world, the world-wide recession is beginning to take its toll on both buyers and sellers alike.  All around us, businesses and financial...

Handmade Customers – Tailor Your Shop HandmadeMarketing.org reader Deb Green, from Etsy’s DebProductions, shared her advice for any handmade shopkeeper for how to make the most of a buyer’s experience. “Try to imagine you are your customer,” she suggests.  “This is...

Handmade Branding – Keeping Consistent and Smart Branding elements for your handmade shop may be easier to create than you think. Jessie McCann, an Etsy seller and blogger, shared her recent blog post dedicated to creating a brand with HandmadeMarketing.org. “When I started my jewelry business...

Relate to Buyers – A Little Goes a Long Way Etsy seller Dahlila, from the shop DahliaFound, began selling on Etsy.com because she found the selling platform to be “very inviting and attractive.”  Dahila said, “It felt like boutique instead of a mega mall. I liked that.” ...

Stay Awhile – Why Buyers Leave Your Shop What makes sellers leave your handmade shop?  To find out why Etsy buyers turned away from Etsy shops, HandmadeMarketing.org looked to the Etsy.com forums for thoughts from sellers:        

Attract Buyers – Customer Service Tips for Selling Online Having excellent customer service with your online customers is an easy way to boost sales for your handmade shop.  Because interactions with those buying online are limited, make each encounter count. Selling jewelry online can often be...

Order Packaging – Details Equal Sales Often times, using great packaging for your online handmade shop items is an easy way to increase success.  Many potential buyers are trolling handmade sites looking for the perfect gift – and having packaging that stands out can make the difference! We...

Connect With Buyers – Write Engaging Text From social networking profiles to your Etsy shop announcement, your words may be more powerful than you realize.  Because interaction with potential buyers is very limited, your text is often your chance at a great first impression. Check out these five...