Black Friday on Etsy – Use Coupon Codes Michael Bloch, online marketing guru from Taming the Beast, says that if you’re not using coupons in your marketing mix, you’re definitely leaving money on the table. “While coupons have always been popular with people, they are even more...

In Buyers Hands – Distributing Etsy Promo Material Jackie, from the Etsy blog called Etsy Item of the Day, featured handmade seller Rebecca D. Dillon, famous for her soaps listed at SoapDeli on Etsy.com.  In this feature on Etsy Item of the Day, Rebecca shared ten tips she has for handmade...

Stories and Quality – Details Sell Handmade Online Janet Bocciardi, crafter from the website Honey from the Bee, shared her thoughts on why she thinks a good story and attention to quality help potential buyers have a memorable experience. “What makes your pair of chalcedony earrings different...

Communicating with Shoppers – Damage Control HandmadeMarketing.org reader Krystal Hosmer recently shared a blog article with our editors.  This article focuses on damage control and how to handle a disaster. Krystal has been selling handmade online since the middle of 2008.   She sells on both...

Selling Price Point – Cutting Prices in a Recession Although the Internet allows handmade sellers to sell their products to anyone, anytime, and anywhere around the world, the world-wide recession is beginning to take its toll on both buyers and sellers alike.  All around us, businesses and financial...

Handmade Customers – Tailor Your Shop HandmadeMarketing.org reader Deb Green, from Etsy’s DebProductions, shared her advice for any handmade shopkeeper for how to make the most of a buyer’s experience. “Try to imagine you are your customer,” she suggests.  “This is...

Handmade Branding – Keeping Consistent and Smart Branding elements for your handmade shop may be easier to create than you think. Jessie McCann, an Etsy seller and blogger, shared her recent blog post dedicated to creating a brand with HandmadeMarketing.org. “When I started my jewelry business...

Relate to Buyers – A Little Goes a Long Way Etsy seller Dahlila, from the shop DahliaFound, began selling on Etsy.com because she found the selling platform to be “very inviting and attractive.”  Dahila said, “It felt like boutique instead of a mega mall. I liked that.” ...

Stay Awhile – Why Buyers Leave Your Shop What makes sellers leave your handmade shop?  To find out why Etsy buyers turned away from Etsy shops, HandmadeMarketing.org looked to the Etsy.com forums for thoughts from sellers:        

Attract Buyers – Customer Service Tips for Selling Online Having excellent customer service with your online customers is an easy way to boost sales for your handmade shop.  Because interactions with those buying online are limited, make each encounter count. Selling jewelry online can often be...