Order Packaging – Details Equal Sales Often times, using great packaging for your online handmade shop items is an easy way to increase success.  Many potential buyers are trolling handmade sites looking for the perfect gift – and having packaging that stands out can make the difference! We...

Connect With Buyers – Write Engaging Text From social networking profiles to your Etsy shop announcement, your words may be more powerful than you realize.  Because interaction with potential buyers is very limited, your text is often your chance at a great first impression. Check out these five...

This Old Shop – Keep Your Shop Crisp Our team comes across websites selling handmade items that have been around for over a year, but don’t have many sales. The problem could be lack of promotion or bad pricing, but sometimes it may just be something simple… Lack of Change! So how do you get your...

Banner Up – The Feel of Your Shop One of the first things our HandmadeMarketing.org team notices when “entering” an Etsy.com shop is the banner.  Some sellers are lost for ideas to turn their banner from “so-so” to “SALES!”  Here is a tip from Cyd at Etsy shop...

Shop Text – Attention Grabbers AJ Jakubowska from Etsy shop “Nighbluey” submitted a great tip to our HandmadeMarketing.org team.  Have a look at the Nighbluey shop here. Since being on Etsy.com, Nighbluey has been an Etsy success.  AJ has received positive feedback from 140 buyers...

Gift Givers – Post Items Geared Towards Giving Etsy.com shoppers love the website – the idea of “buying, selling and living handmade” and the connection to Etsy sellers all over the world. It would no surprise to Etsy sellers that shoppers will often give Etsy items to friends, neighbors, family...

Who Are You? – Use Your Profile to Drive Sales It may surprise you, but some potential buyers may be more interested in who you are rather than what you sell.  A well-written profile may be the missing link to boosting sales for your shop.        

Item Descriptions – Think Unique It can be tempting to find a great way to write item descriptions and stick to the same format for every new item.  However, in the word of search engines (Google, Yahoo, MSN, etc.) content is king and unique content will get your far – and fast! When adding new...