Anchor Text – Optimize Links to Your Site Although Internet users may not be able to define anchor text, they come across anchor text time and time again each day on the Internet.  “Anchor Text” is the visible hyperlinked text on a web page.  In plain English, in the sentence below,...

Google Analytics – How To Use The Data In the past, a website’s success was measure by the number of “hits”.  However, thanks to Google, we know have many ways to measure the success of a website. The Google Analytics’ “Site Usage” section tells the number of...

Google Analytics – Compare Your Etsy Shop (Part 2) Petronella Luiting, from Etsy and DaWanda shop Kraplap, is back with the second part of her Google Analytics Survey.  In a previous article about Etsy analytics, Petronella shared the results of an experiment she conducted for helping Etsy sellers...

Google Analytics – Compare Your Etsy Shop (Part 1) “I got my first Google Analytics data in January and February, but had additional questions.  Where do I stand?  How does my Etsy shop compare with others?  Is my number of daily visits I see high, low, or average?“        

Improve Tags – Action Words Do you utilize “action words” in your tagging? To reach the goal of Etsy’s allowance of 14 tags per item, consider using keywords that describe what a potential buyer can do with the item!  Our team has found many Etsy shops, as well as handmade...

Google AdWords – Top Keywords For Your Shop Ever wondered how many times someone has searched for “Etsy”, “1000 Markets”, “Artfire”, “Handmade Clothing” or “Handmade Jewelry” in Google?  Take a look at this tool offered by Google! Use...

Tag to Sell – Take Tagging to the Next Level If sales are down for your Etsy shop, consider reworking your technique for tagging your items. If you think your tags could be better, try the following tips to spot check your technique:        

Tagging Items on Etsy.com – The Basics A key to connecting potential buyers with your Etsy shop is to use “tags.”  Tags are simply keywords that allow buyers to find your items when they search.  For example, if John is looking for candy to get his girlfriend Jamie, he may search...

Who Are You? – Use Your Profile to Drive Sales It may surprise you, but some potential buyers may be more interested in who you are rather than what you sell.  A well-written profile may be the missing link to boosting sales for your shop.        

Item Descriptions – Think Unique It can be tempting to find a great way to write item descriptions and stick to the same format for every new item.  However, in the word of search engines (Google, Yahoo, MSN, etc.) content is king and unique content will get your far – and fast! When adding new...