Who’s My Buyer? – The Basics Many sellers on Etsy.com are trying to extend their shop’s reach well beyond, well, their shop’s reach. One question our HandmadeMarketing.org team likes to pose to sellers should be relatively simple to answer: Who is your potential buyer? Many Etsy...

Headlines – Making or Breaking Handmade Sellers A recent survey found the majority of online readers (85%) stop at the headline.  Shocking, isn’t it? When selling handmade online, we find anytime you are able to use a headline, title, or header in your shop, you should make it count.  Grab...