Car Decals – Local Marketing While Driving

Barbara, the seller behind Etsy’s AllAboutTheButtons, told HandmadeMarketing.org about what helps keep the Etsy business rolling. “As I got into the world of online selling, I discovered the “3 P’s” – patience, promotion and photographs,” she said.

Like many online sellers, shop promotion proves to be difficult to bring from the web to the local community.  “I have tried the promotion route as long as it was not too expensive and I didn’t need oodles of time to keep up. I have spread my name greatly around the Internet. I drop my business card everywhere, and when appropriate, wear my creations,” Barbra from AllAboutTheButtons suggested.

This marketing idea is simple and clever – order custom car decals for your vehicle to market locally while running errands!  Barbra ordered easy to remove car decals at another Etsy shop called Nestlings.

“I have a fairly common car and this helped me find mine in a crowded parking lot! But more importantly, I am a moveable advertisement. I have often been stopped in lots and queried about my shop which is then another opportunity to give out my business card. I have found this an inexpensive way to get my name out there. Many think “Post on the internet and they will find you”…not so. You must work hard to make yourself seen and noticed.“

By using custom car decals, handmade sellers are able to get their shop’s name into their community without being overbearing.  Great idea AllAboutTheButtons!

Have you had success marketing your handmade items to your local community?  What tips have you learned along the way?  Why do you think the idea above would work for your shop… or does it fall short?

Get innovative with putting your shop’s name in front of others!  Send us your ideas for selling crafts online.  If our editors think your tip will be of use to others, we will feature you in an article – and cite your shop as the source!  Snag a link for yourself and help other handmade sellers at the same time.