Staying Professional – Use Badges to Promote

Ok, so you don’t really know what HTML is and you aren’t, per se, graphic design-inclined.

That’s alright!

Not every seller has these skills, and Etsy.com makes it easy to skip a computer class to keep you up to date.

Sellers can promote their Etsy Shop (and Etsy as a whole) by utilizing “badges.”  Badges are HTML code that you can paste into your blog, website, or social networking profile.

All you have to do is go to the “Community” tab on your Etsy shop, then click on the “Resource” section.  From there, simply click on the image you like to get “embed codes”, which is the sequence you will paste into your off-Etsy websites.

Here are some badges our team likes:

Now, here’s where the magic comes in…

To make the badge link to your shop rather than the Etsy.com homepage, simply change the code from http://www.etsy.com to http://www.yourshop.etsy.com.

Voila!  A link right to your Etsy shop, no user navigating necessary.  Our team loves this feature offered by Etsy.com because it makes it easy for you to promote your store in an aesthetically pleasing way.  No more boring links – users just click on the badge!

How do you promote your handmade shop using badges?  Have you found using images works to increase clicks?  Where have you found badges online to use for your Twitter page, Facebook fan page, or shop?