Comments on: Handmade Branding – Keeping Consistent and Smart http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/ You can sell handmade, here's how. Sun, 08 Jan 2012 20:24:57 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Drew http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-2786 Drew Thu, 07 Apr 2011 15:57:23 +0000 http://etsymarketing.org/?p=1928#comment-2786 Jesse's idea to keep your appearance standard through all of the processes is a fantastic one. If your fonts and colours and logos are the same from your site to your cards to stickers and packaging, you start creating an expectation for your shop and visual branding outside of your company name even. As I'm drinking tea currently, I can't help but associate that same ideas with what major companies do. You don't need to see the letters in the name on the sign of a Tim Hortons or Starbucks. The colours and style have been so well distributed and reproduced that all you need to do is glance around to look for a green or red sign. This is what I'm trying for with my shop as well though I've yet to find a particular style that works for everything. The business card as a double for an earring display is an excellent way to experiment with design and not break the bank so I'll be doing that for sure! -Drew katndrewcards.etsy.com Jesse’s idea to keep your appearance standard through all of the processes is a fantastic one. If your fonts and colours and logos are the same from your site to your cards to stickers and packaging, you start creating an expectation for your shop and visual branding outside of your company name even. As I’m drinking tea currently, I can’t help but associate that same ideas with what major companies do. You don’t need to see the letters in the name on the sign of a Tim Hortons or Starbucks. The colours and style have been so well distributed and reproduced that all you need to do is glance around to look for a green or red sign.

This is what I’m trying for with my shop as well though I’ve yet to find a particular style that works for everything. The business card as a double for an earring display is an excellent way to experiment with design and not break the bank so I’ll be doing that for sure!

-Drew
katndrewcards.etsy.com

]]> By: Frances Cato http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-2251 Frances Cato Sat, 10 Jul 2010 10:32:11 +0000 http://etsymarketing.org/?p=1928#comment-2251 Hello. I'm very delighted I found your web site, I really found you by error, while I had been looking around Bing for something else, Anyway I am here now and would certainly want to thank you for a wonderful blog posting and a all round interesting web site (I furthermore like the theme/design). I've bookmarked it and in addition added your RSS feeds. Hello. I’m very delighted I found your web site, I really found you by error, while I had been looking around Bing for something else, Anyway I am here now and would certainly want to thank you for a wonderful blog posting and a all round interesting web site (I furthermore like the theme/design). I’ve bookmarked it and in addition added your RSS feeds.

]]> By: Packaging 101 for Your Business : My Military Life http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-2007 Packaging 101 for Your Business : My Military Life Sat, 01 May 2010 19:48:49 +0000 http://etsymarketing.org/?p=1928#comment-2007 [...] How to Package Etsy Items [...] [...] How to Package Etsy Items [...]

]]> By: Jack http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-1973 Jack Tue, 20 Apr 2010 07:21:17 +0000 http://etsymarketing.org/?p=1928#comment-1973 I most certainly will be adding this to my listing of social book marks. I most certainly will be adding this to my listing of social book marks.

]]> By: ETSY: Best ETSY Selling Resources « Naturalamber’s Jewelry Corner http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-1818 ETSY: Best ETSY Selling Resources « Naturalamber’s Jewelry Corner Tue, 23 Feb 2010 17:20:05 +0000 http://etsymarketing.org/?p=1928#comment-1818 [...] Handmade Branding [...] [...] Handmade Branding [...]

]]> By: Violonjello – flower couture » Blog Archive » i want it with a red bow, please! http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-1557 Violonjello – flower couture » Blog Archive » i want it with a red bow, please! Mon, 31 Aug 2009 05:43:08 +0000 http://etsymarketing.org/?p=1928#comment-1557 [...] from Japan at Tabitha Emma. - HandmadeMarketing.org has two great articles on the importance of consistency and [...] [...] from Japan at Tabitha Emma. – HandmadeMarketing.org has two great articles on the importance of consistency and [...]

]]> By: Geek Details http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-1348 Geek Details Mon, 27 Jul 2009 20:23:38 +0000 http://etsymarketing.org/?p=1928#comment-1348 "Another handmade seller commented on Jessie’s informative post. “I’ve been working on the same thing. I started with new packaging for my buttons and magnets that would allow me to say what was inside the package (it’s not always easy for people to tell the difference) but it wouldn’t change the look of the packaging too much,” the seller wrote on Jessie’s blog. “Then I moved on to my business cards, address labels, stickers etc. It’s really helped my business too because people recognize the packaging now and it’s all cohesive.” That was me and it still holds true now several months later. Maintaining a consistent look for my store packaging has really helped my business. It's also made it easier to design a new packaging material when the need arrives. “Another handmade seller commented on Jessie’s informative post. “I’ve been working on the same thing. I started with new packaging for my buttons and magnets that would allow me to say what was inside the package (it’s not always easy for people to tell the difference) but it wouldn’t change the look of the packaging too much,” the seller wrote on Jessie’s blog. “Then I moved on to my business cards, address labels, stickers etc. It’s really helped my business too because people recognize the packaging now and it’s all cohesive.”

That was me and it still holds true now several months later. Maintaining a consistent look for my store packaging has really helped my business. It’s also made it easier to design a new packaging material when the need arrives.

]]> By: Cher http://handmademarketing.org/etsy-shop-branding-handmade-promotion-packaging/comment-page-1/#comment-901 Cher Mon, 18 May 2009 18:50:40 +0000 http://etsymarketing.org/?p=1928#comment-901 I've tried to do the same thing Jessie... I found a lovely shop on Etsy that makes greeting cards when we partnered with their team last year, and had her make me up some earring cards, using my business card design. She cuts them to fit perfectly into a 2x3" zip bag, and I make the holes for the earrings myself, depending on the size & length of the earrings. They also work perfectly for delicate necklaces and anklets, and fit nicely into an organza gift pouch, which I then wrap in tissue, which I seal with one of my printed labels, as you do. Chunkier bracelets and necklaces are packaged in a box with my label and pretty flowers or butterflies (my monikor). Either is perfect for storing the jewelry piece in, and it also has my etsy shop URL on it, so they can find me again ;) I think it's as important to be consistent with presentation & packaging, to assure the item's safe arrival, as it is about the quality of your jewelry... and it says a lot to your buyer about your pride in workmanship and attention to detail ~ Cher I’ve tried to do the same thing Jessie… I found a lovely shop on Etsy that makes greeting cards when we partnered with their team last year, and had her make me up some earring cards, using my business card design. She cuts them to fit perfectly into a 2×3″ zip bag, and I make the holes for the earrings myself, depending on the size & length of the earrings. They also work perfectly for delicate necklaces and anklets, and fit nicely into an organza gift pouch, which I then wrap in tissue, which I seal with one of my printed labels, as you do. Chunkier bracelets and necklaces are packaged in a box with my label and pretty flowers or butterflies (my monikor). Either is perfect for storing the jewelry piece in, and it also has my etsy shop URL on it, so they can find me again ;)

I think it’s as important to be consistent with presentation & packaging, to assure the item’s safe arrival, as it is about the quality of your jewelry… and it says a lot to your buyer about your pride in workmanship and attention to detail ~ Cher

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