Step Up Blogs – Use Video to Reach Buyers

Vlogs are similar to blogs, but the medium utilized is video rather than text. Vlogs can create an interested perspective to viewers – especially in the growing handmade community.

Check out this great Vlog our team found below.  At the time of this post, the vlog had over 40,000 views.  What a far reaching marketing idea!

Consider making a vlog about how you make you handmade items to let the world know the talent it takes to craft! Video can be incorporated into your existing handmade-centered blog, or sellers can create another blog dedicated to showcasing videos.

In another HandmadeMarketing.org article, we outline a wonderful example of a handmade seller utilizing video to increase handmade sales.  Sell handmade and provide knowledge to others!

An easy cross-over to the use of video can be found at Animoto.  Use this site to market handmade items using item images you already have – and without much knowledge of producing a video.  Check out our HandmadeMarketing.org article outlining the benefits of Animoto.

Do you incorporate video into your blog?  Have you considered creating a vlog to sell handmade items you craft?  What are the advantages to potential buyers to see videos showcasing your handmade shop?

HandmadeMarketing.org is looking for your ideas about using video in your marketing plan for your online handmade shop.  Suggest a tip or two about utilizing videos when you are marketing your online shop.  If our editors like your idea, we will feature your tip and cite you as the source.