Animoto – Video To Promote Handmade

HandmadeMarketing.org thinks every handmade craft seller should utilize videos to promote their handmade items.  Whether you create daily vlogging tips for other sellers or simply add a video or two to your current handmade-centered blog, incorporating video is fun for both your and your potential buyers.

We found an easy way to cross the bridge!

Animoto is a unique tool which can be used to make quality video production with just digital images and a computer.  The result can be compared to a typical slideshow showcasing your handmade items, only Animito does much more.  Our favorite feature of Animoto is the way the tool analyzes the music and photos that you choose to create a custom video.  For example, if you choose to sync your photos to rock music, the result will be an energetic and fast-paced video. Animoto is a great way to really reflect your personality while showing off your latest handmade crafts!

Madeline Henry, from Etsy shop EvilCraftLab, said “I received an Etsy marketing tip from a fellow Etsian on Twitter that there is a website where you can make a free video.  I went to Animoto and uploaded a few item pictures from my Etsy store and chose the music from the site to go along with my slide show video.  Since I just uploaded it, I think it’s too early to tell if it has brought me sales.  So far, the video has 22 views. Sales have been slow for me so I’m hoping this may help!”

Another reason why our team likes Animoto is the vast marketing potential of the videos.  You can insert product information for your hand-crafted items or display marketing messaging to potential buyers.  Sellers can make the most of their video by targeting the message.

Animoto is easy enough for any seller to use.  Not only is creating the videos simple, but sharing them with your potential customers is effortless.  Here are some suggestions Animoto gives for how to use videos:

• Share via email
• Post or embed to your blog or website
• Download the video to your computer to keep for yourself
• Upload to YouTube
• Send to your iPhone
• Download and burn to a DVD

A big thank you to Madeline for sharing her experience with Animoto.  We hope to see more videos like Madeline’s used to promote the handmade community!

Check out the free Animoto feature by clicking below: