Local Press – Tell Your Story

HandmadeMarketing.org reader Constance Vlahoulis, from the The Conn. Artists Studios and Co.,  has a valuable press tip for handmade sellers.  “Tell your story to help others!” Constance says.

“When I was in Real Estate in Michigan,” Constance tells HandmadeMarketing.org, “our manager always told us: “Don’t Be A Secret Agent.” Of course what meant about that was to wear our name tags on the way while shopping and to talk Real Estate to all.  The same thing goes for artisans.”

Constance reminds handmade sellers that others are fascinated by talent. “I met a local magazine editor for Western North Carolina Woman at an art show about 6 months ago,” she explains.  “Upon meeting her I said, “Oh I have been meaning to write an article for your magazine.” I was half in jest – trying to get a foot in the door.”

What happened next shocked Constance.  “To my delight, she gave me her personal email address for me to send my crafted words directly, which I did,” she told HandmadMarketing.org.

Some months later, Constance was approached by a fellow gallery owner at another art show opening.  To her surprise, the owner said, “Hey, nice article in WNC!”

“The story of how The Conn-Artist Studios got started is now in print in a popular publication!” Constance said.  You can read the press at WNCWoman.com.

“You never know who may be interested in your story– if it is about inspiration and action– you have a great chance of being published or interviewed,” Constance tells other handmade sellers.

Have you been published by a local newspaper or publication?  How did you land the press?  What tips do you have for handmade sellers interested in getting their story out to their local community?

Share your ideas for how to get press for your craft!  If our editors publish your tips, you’ll get even more press!  We’ll link to your blog, website, or shop as a source of the great advice.