1000 Markets SEO – Improvements to SEO Increase Sales

HandmadeMarketing.org reader Caryn Stockwell recently told us why she likes to sell handmade on 1000 Markets.  Caryn’s shop (Second Star Designs) has selling space online at 1000 Markets, Etsy.com, and ArtFire.

Caryn told our team at HandmadeMarketing.org about the SEO work being done by 1000 Markets on behalf of the sellers.

“1000Markets.com is SEO linked through Amazon and Google. The description of your item for sale is automatically entered for categorizing in the Google search engine. Additionally, products found through an Amazon.com search are linked into the 1000Markets.com website, allowing you to place items into a Favorites list so you can return to purchase at a later time.”

The 1000 Markets “Merchant SEO Tool” is a brand new feature of the site and Caryn says it’s amazing! Caryn shared a section of their Marketing SEO instructions with us:

“Search Engine Optimization (SEO) is a fancy name for techniques you might use to increase your visibility within search engines. You may have heard of it because it is all the rage. Making yourself more visible in search engines is like free advertising. But to date, it has been an arcane and complicated art.”

“No more,” the 1000 Markets team continues, “At 1000 Markets, we aim to make it simple.”

The team at 1000 Markets tells the sellers their goal at 1000 Markets is not to give the sellers more work, but rather to give them the tools they need to make their businesses successful.  The team points out that having great SEO efforts not only helps the sellers, but the site as a whole.

“On each of your Products, Blogs, Product Collections, and a few other pages, is a special Merchant SEO Tool that lets you type in search-engine-friendly titles and/or descriptions. These titles and descriptions are exposed to search engines in special ways and help make your content more visible,” the section from 1000 Markets reads.

Not only is the tool effective, but it’s easy for handmade sellers as well.  “You can fill it in when you are creating or editing your products, blog posts, or product collections. Market Managers will also be able to use the SEO Tool to make Market pages more visible,” says the 1000 Markets team.

The site’s admins even go into detail about the anatomy of a search result!  “When you type in a search on a site like Google, Yahoo or Microsoft Live, the search engine examines its vast index and returns search results. Each entry in the search results consists of a Search Title and a Search Description,” they write.

Handmade sellers selling on 1000 Markets can customize this information to increase the search engine result rank.  “The 1000 Markets Merchant SEO Tool lets you customize what appears in the Search Title and Search Description fields.”  The site outlines how you can customize this information for products and even 1000 Markets blogs.

Caryn found this feature of 1000 Markets valuable to her efforts to sell handmade online.  “As a new business, I am trying to put my business in front of as many people as possible,” she said.

What role do you think your selling platform’s SEO efforts have in your shop’s sales?  Do you like the work your selling platform’s admins are doing to keep up with search engine standards?  Where do you fall with you search for your shop name or for products you sell?

Tell us why you think SEO matters when selling online!  Submit your ideas and experiences to HandmadeMarketing.org by clicking our “Join” tab.  The community grows when handmade sellers share their tips.  Plus, HandmadeMarketing.org will link to your website, blog, or shop as a thank you for your information!