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YouTube – Create a Channel

YouTube – Create a Channel

YouTube – Create a Channel

Our HandmadeMarketing.org team loves this YouTube Crafts Channel!  Take a look below:

Not really sure what YouTube is?  You are not alone!  Many handmade sellers don’t know all the things they can do with the YouTube website to promote their shop. YouTube is a video sharing site.  Users of the site can upload, view and share video.  The site is a subsidiary of Google.  Users can find a wide range of videos – from TV clips to amateur how-to videos.  User accounts are called “channels”.

When you are on the look-out for an innovative new idea to promote your Etsy shop, our team thinks sellers should think outside the box.  Blog advertisements and Twitter may be comfortable for you, but consider going beyond the basics to promote your Etsy shop.  A good number of handmade sellers are searching for Etsy videos on YouTube, so getting viewers using this method of advertising should not be difficult.

Creating your own channel on YouTube centered around your Etsy.com shop is an inventive way to attract potential buyers! Here are reasons to create a YouTube channel for your Etsy shop:

  1. Catch the Wave. YouTube was established in 2005.  Before then, ordinary computer users were limited with how to post videos online.  Because YouTube is simple and easy to follow, anyone can now post a video that a large number people can watch.  Moreover, because of the range of topics covered by YouTube, video sharing has become mainstream.  Have you already established a blog?  This is your next step to promoting your Etsy shop online!
  2. Cost Effective. A YouTube account is free to create!  Save money with advertising dollars for your shop by utilizing YouTube.  The cost for a video camera for your computer (a “webcam”) runs about $50.00.  Take a look at your current computer – you may have a webcam built right in!  Many new computers are being sold to include web cameras, which is another reason to start utilizing this technology.  You can bet everyone will be recording themselves in the coming years!
  3. Potential New Buyers.  Expand the Etsy.com community by advertising  on YouTube.  The site allows sellers to reach millions of viewers who might not be familiar with Etsy.  Utilizing YouTube helps both your shop and the entire Etsy.com community!

Bottom Line:  Our HandmadeMarketing.org team thinks you should consider creating an YouTube channel for your online shop as part of your marketing strategy.  Hopefully the move will bring more sellers to the your selling platform!



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